Sure is a leading brand of antiperspirant deodorant for both men and women marketed by Unilever in India. It is a 24 hour antiperspirant deodorant available in spray as well as roll-on form in two unique fragrances for women– Passion and Free Spirit and Sport Defense for men. You might have noticed the heavy advertising of this product on television featuring its brand ambassador, the gorgeous Asin who assures you that Sure will gift you with no sweat and keep you dry and feeling fresh throughout the day. Let’s focus on Sure Women Dry Shield Antiperspirant Deodorant – Passion in this review and see if it lives up to its claim!
Price: Rs. 150 for 150 ml/90 g
Product Claim: New Sure Women with Dry Shield controls underarm sweat that causes odor. So you feel dry and fresh all day!
How to Use: Shake well before using. Hold 6 inches from underarm and spray for 3 seconds to form white Dry Shield which will become invisible as you get protected. Let product dry, then wear clothes. Use everyday after bathing.
Shelf Life: 36 months from manufacturing date
Key Ingredients: Aluminum chlorohydrate 5% w/w Butane, Isobutane, Propane, Cyclopentasiloxane, Aluminum chlorohydrate, Perfume, Disteardimonium hectorite, Corn starch modified, Mannitol
My Experience with the Product:
The first thing you would notice about Sure Women Dry Shield Antiperspirant Deodorant is its unique packaging. It looks very much like any other deodorant in terms of shape and size; however, you can see from the image that it has a unique lock system which you can shift to the left or to the right as you wish. When you shift it to the left, the deodorant gets locked and you would not be able to spray it; again on pushing the lock to the right, you can spray it. This is a unique feature that I have never seen on any other deodorant can. When you spray, a very whitish layer forms on the skin which dries in few seconds when you keep the area exposed. Here I am referring to the underarms. The fragrance is very soothing to smell; it is light and fresh unlike many strong-smelling deodorants which I have used in the past that gave me a headache. I would definitely recommend the Passion variant of Sure for those who have sensitive noses and do not like strong smells. Now, as far as the product claim goes that it keeps you dry all day long, I am happy to say that yes it does. It certainly reduces the level of perspiration to a great extent; it can keep you completely dry for hours at a stretch after which you would probably need to reapply it once. It completely eliminates bad odor from being emitted from the body. In fact, the fragrance lingers on long after application and if you smell your clothes near the underarm area where you have applied it, you would find no foul smell but only the fresh smell of the deodorant. This feature has really taken me by surprise. The only thing you cannot do is apply it on your clothes since I have done this and it stains your clothes with whitish marks; so be “sure” to apply Sure on your skin itself! It is completely alcohol-free and therefore there are no issues about direct application on skin too.
Pros of Sure Women Dry Shield Antiperspirant Deodorant:
1. Contains 0% Alcohol; hence safe for application
2. Very light and refreshing fragrance
3. Unique lock system, good packaging
4. Extremely affordably priced
5. Keeps you fresh and dry
6. Fragrance does not fade
Cons of Sure Women Dry Shield Antiperspirant Deodorant:
1. Leaves white marks if applied on clothes
2. Needs a few extra seconds to dry compared to other deodorants
3. Needs to be reapplied to maintain dryness
This is a very effective product for those who sweat a lot and smell awful. Try it and you will definitely not regret!